Navigating the VAMP Landscape: What Merchants Need to Know in October!

🤯 "If there is a fraud-related dispute, that one transaction just resulted in two hits."

 

This episode focuses on the enforcement of VAMP (Visa Acquirer Monitoring Program) that began on October 1st, 2025. The goal of VAMP is to reduce friction for cardholders and push fraud out of the payment system. Under VAMP, Visa combines all fraud and non-fraud disputes into a single ratio, and these disputes can be counted twice against a merchant's ratio if they appear in both the fraud (TC40) and chargeback (TC15) reports. The new merchant ratio limits are 2.2% for the rest of 2025 and will drop to 1.5% in April 2026. If a merchant exceeds this limit, they can face an at least $8 fee for every dispute from their acquirer, which could be up to $16 for fraud-related disputes that are double-counted.

 

Merchants can use several tools and strategies to lower their VAMP ratio. The first line of defense includes solutions like Order Insight and Consumer Clarity. These tools provide real-time transaction information to the card issuer when a cardholder calls, which can help deflect disputes before they become official chargebacks. Using these tools can lower a merchant's VAMP ratio by 15% to 25%. The second line of defense involves alerts (RDR, CDRN, Ethica Alerts), which notify merchants of a dispute before it becomes a chargeback, allowing them to issue a refund and prevent the chargeback count. However, this does not remove the fraud count from the ratio. It's crucial for merchants to understand their specific ratio and work with their acquirer, since acquirers have an even lower threshold of 0.7% that can impact all merchants in their portfolio.

 

Big thank you to ChargebackHelp for making this episode possible and lending us Bart Szypkowski to go over all of these details. If you have more questions about VAMP or need help please contact them at www.chargebackhelp.com!

 

Also visit this link to get your free eBook from them about VAMP: https://go.chargebackhelp.com/vamp V

 

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➡️ Having trouble with VAMP already? Visit www.ChargebackHelp.com today to get start using all of the tools mentioned in the video today!

 

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"The moment I call my bank and tell them, 'hey, I didn't authorize that transaction,' the typical thing a card issuer will do is they will look at all the other transactions from that same merchant."

 

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