#184 Why Obedience is the Ultimate Business Strategy

Welcome to the Unapologetically Unstoppable live show! In this episode, I had an incredible Kingdom conversation with Brittany Durfee about where God is moving in the marketplace and how we, as Kingdom entrepreneurs, are called to step into alignment.

We talked about how the “new thing” God is calling us to isn’t actually new—it’s just the thing we didn’t obey in the last season (ouch, right?!). 🙃 Brittany shared how stepping into obedience can feel like a challenge, but it's also where we find true Kingdom success—not just financial gain, but peace, joy, and transformation.

We got real about the struggles of entrepreneurship, how the world defines success versus how the Kingdom does, and why so many business owners experience a wilderness season before stepping into their true calling. And sis, let’s talk about Sabbath rest! Brittany shared her journey of implementing a true Sabbath—sundown to sundown—where she reconnects with God, enjoys simple joys, and allows God to refresh her spirit. We talked about the importance of rest without guilt in a culture that glorifies hustle. 

One of the biggest revelations? Kingdom business isn’t about striving; it’s about surrender. Noah didn’t go out and chase the animals—he built the ark and the animals came to him. 🙌 The same applies to our businesses. When we obey, God sends the provision.

We also tackled how the enemy attacks identity and how if he can make us doubt who we are, we’ll strive for things that were never meant for us. But girl, we are chosen, and it’s time to step boldly into what God has called us to build! 

🔥 Key takeaways:

• The "new thing" is actually the old thing you ignored.
• Obedience over everything, even when it doesn’t make sense.
• Rest isn’t lazy—it’s Kingdom strategy.
• Success in the Kingdom isn’t just about money; it’s about transformation.
• The enemy’s biggest trick? Attacking your identity.
• When God calls you, the provision will come—you just have to be in position.

I LOVED this conversation with Brittany, and I know you will too! Tag a sister in business who needs to hear this. Let’s walk boldly in obedience together!