35. Jane Rogers on Content That Cuts Through

How can you generate content that gets noticed? 

My guest here in Episode 35 is content writer, marketing copywriter & PR specialist Jane Rogers. 

Jane explains: 

- How she found her ikigai niche 

- How you can use content to strike a chord with your audience 

- The common pitfalls many businesses make regarding content 

- How you can use content to get yourself known and recognised as an authority 

- How to choose the right content type for your business 

- The opportunity to bring businesses together locally…and how there’s probably more happening on your doorstep than you realise 

Jane’s best advice is to focus on understanding your audience's problems. 

Enjoy!