Fall 2025 Small Business Trends

About the Episode

In this data-driven conversation, host Matt Wagner sits down with Mike Powe, Senior Director of Research at Main Street America, to break down findings from their Fall 2025 Small Business Survey. The survey of 1,295 businesses reveals that small business owners are experiencing persistent revenue and profitability challenges, broad societal instability impacting operations, and the measurable advantage of Main Street program support (nearly a full point higher confidence and 11% better revenue stability).

Takeaways

• Business confidence hitting its second-lowest point on record
• Which types of businesses are faring better (professional services, established businesses, those with more employees)
• How Main Street program support translates to real business outcomes
• The characteristics that define authentic Main Street businesses 

Episode Links:

• Listen on Apple Podcasts
• Listen on Spotify
• Subscribe for updates

Amex Shop Small Grants Program

We have some super exciting news to share with you all! Main Street America and American Express are teaming up to launch a new grant program for small business owners. The Amex Shop Small Grants Program will provide an initial $5 million to fund 250 grants of $20,000 each to eligible small business owners across the U.S. The application will open on this Small Business Saturday, November 29, 2025. 

And get this. Every time an American Express Card Member shops with their eligible Card at a qualifying U.S. small business on November 29, American Express will donate an additional $1 to fund additional grants.  So, there’s an extra incentive to get out there and support local businesses on Small Business Saturday! You can find eligible small businesses in your community on the Shop Small Map. American Express Debit Cards are not eligible.”  

Find more information on our website at mainstreet.org/shopsmallgrant.