It’s tough staying motivated when it feels like we’re spinning our wheels in the same spot, but most of the time, average results come down to one thing: poor marketing.
When our marketing isn’t positioning us as the only logical choice, we’re paving the way for mediocre results. It doesn't matter how great your products are or how great your service is, if you don't know how to market yourself effectively, you're going to have skinny kids.
The irony is, bad marketing usually goes hand in hand with conventional thinking. Conventional ruts, lead to conventional results. How can we stop following the herd, and rise above the crowd?
In this episode, I’m sharing how to identify if our marketing is on the wrong track and how to get back on the path to marketing excellence... the path of prosperity.
If you feel like you were born to soar but you’re scratching in the chicken yard, it’s probably because your marketing is losing steam. -Doren Aldana
Why cold-calling in the 21st century is only holding us back:
Cold-calling is the quickest way to work harder, rather than smarter. What other, more effective options are available to us?
How a “feast or famine” mindset lets us know we’re doing something wrong:
Are we holding ourselves back from our wants because we’re worried about an unpredictable, fluctuating income? How do we fix that, once and for all?
What our average loan size says about us:
If our average loan is $100k below optimal, we could be approaching the wrong Realtors. How can we align with top dog agents who work with a more affluent client base?
How Debbie Knight Increased Her Purchase Volume By 40% In Just 3 Months... Without Cold Calling!
7 Secrets of Top Producing Mortgage Pros That Separate Them From All The Rest
5 Pillars of Lead Gen Every Mortgage Pro Needs to Know
5 Deadly Marketing Mistakes That Cause You To Bleed Profits (And How To Avoid Them)
5 BIG Brakes That Slow Down Your Business Growth
Why "Good" is the Mortal Enemy of Great and How to Avoid the Trap of Complacency
Why Most Mortgage Pros Fail To Reach Their Goals (And How to Avoid Those Costly Landmines)
How to Find Hope in the Face of Seemingly Hopeless Situations, and Turn Pain into a Positive Purpose w/Michael Chabot
5 Steps to Make 2021 Your Absolute Best Year Yet...Even If Rates Go Up!
The Suck of Living in Worry Prison (And How to Escape to Planet Prosper, Once and For All)
Practice Builders vs. Business Builders: What's The Difference and Why Does it Matter?
The Top 7 Ways to Automate Your Mortgage Business, So It Runs Like a Finely-Oiled Machine In Your Absence
The Best Way to Prospect for New Loans - Without Having To Meet Face to Face (Even If You're a Newbie)
5 Hacks For Maximizing Your FREEDOM, So You Can Earn More While Working Less
3 Steps to Creating a Breakthrough in Your Purchase Pipeline... Without Cold Calling, Begging, or Bribing
How Erica Dose Went From a 4-Year Rut of Stagnation to DOUBLING Her Purchase Business in Just 3 Months (Without Cold Calling)
How Having Less Realtor Partners Actually Makes You More Money
3 Hidden Obstacles to Success That Stop Most Mortgage Pros From Living Their Dream
7 Reasons Why It Pays to Proactively Pursue the Purchase Market (Even in a Refi Boom)
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