It’s tough staying motivated when it feels like we’re spinning our wheels in the same spot, but most of the time, average results come down to one thing: poor marketing.
When our marketing isn’t positioning us as the only logical choice, we’re paving the way for mediocre results. It doesn't matter how great your products are or how great your service is, if you don't know how to market yourself effectively, you're going to have skinny kids.
The irony is, bad marketing usually goes hand in hand with conventional thinking. Conventional ruts, lead to conventional results. How can we stop following the herd, and rise above the crowd?
In this episode, I’m sharing how to identify if our marketing is on the wrong track and how to get back on the path to marketing excellence... the path of prosperity.
If you feel like you were born to soar but you’re scratching in the chicken yard, it’s probably because your marketing is losing steam. -Doren Aldana
Takeaways
Why cold-calling in the 21st century is only holding us back:
Cold-calling is the quickest way to work harder, rather than smarter. What other, more effective options are available to us?
How a “feast or famine” mindset lets us know we’re doing something wrong:
Are we holding ourselves back from our wants because we’re worried about an unpredictable, fluctuating income? How do we fix that, once and for all?
What our average loan size says about us:
If our average loan is $100k below optimal, we could be approaching the wrong Realtors. How can we align with top dog agents who work with a more affluent client base?
How Having Less Realtor Partners Actually Makes You More Money
3 Hidden Obstacles to Success That Stop Most Mortgage Pros From Living Their Dream
7 Reasons Why It Pays to Proactively Pursue the Purchase Market (Even in a Refi Boom)
The Top 5 Ways Mortgage Pros Sabotage Their Success
How Jed Barker 5X'D His Income In 60 Days With Zero Cold Calling
What's The Shortest Path to the Cash?
Why Settling for "Good" Holds You Back From Achieving GREATNESS!
Why Mortgage Pros Fail & Fall Way Short Of Their Full Potential
Once You Master This Process, You’ll Get 3+ Deals Per Month For Every 100 Past Clients In Your Database
How to Overcome Fear of Rejection and Get Your Power Back
How to Stop Being the "Bottleneck" In Your Busin
Why Realtors Don’t Give You the Time of Day and How to Fix It
Busting the "I've Already Got a Mortgage Lender" Objection
The 3 Types of Fear that Stop Mortgage Pros from Achieving Their Dreams
Why Focusing Solely on Refi's to the Neglect of Purchase Business is Stupid (and How to Build Stability Through Diversification)
How to Attract New Top-Producing Realtors Partners While In Quarantine (Without Cold Calling or Even Meeting in Person)
How to EXPAND Your Market Share While Everyone Else is CONTRACTING
COVID-19 Client Celebrations
5 Steps for Building a Rock-Solid, Recession-Proof Business
How to Stay Sane and Profitable When Things Are a Little Nuts
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