EBS 19: Desirable Areas | Why They Don’t Deliver the Best Growth

2026-06-03

Episode 19 challenges the idea that desirable areas are always in high demand. We explain the difference between appeal and true market demand, showing that prices rise when buyers have both the desire and the capacity to compete, not simply because an area has attractive features. Using historical examples and broader market data, we show that affluent, highly desirable locations can underperform or fall harder when affordability cuts demand, while cheaper markets often prove more resilient. The takeaway is simple. Features may shape a...

Episode 19 challenges the idea that desirable areas are always in high demand. We explain the difference between appeal and true market demand, showing that prices rise when buyers have both the desire and the capacity to compete, not simply because an area has attractive features.

Using historical examples and broader market data, we show that affluent, highly desirable locations can underperform or fall harder when affordability cuts demand, while cheaper markets often prove more resilient.

The takeaway is simple. Features may shape a property’s price today, but future capital growth is driven by supply and demand, not by how desirable an area appears.

Episode Highlights:
00:00 - Introduction
02:22 - The ripple effect
03:27 - Market corrections
08:25 - Features vs demand
11:39 - Are features useless?
13:27 - Conclusion

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👉 Q&A with Jeremy Sheppard: Entering/Exiting Markets, Buyers Agents, Suburb Selection and More - https://youtu.be/nrxq5l2MIuw
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👉 Demand to Supply Ratio Tutorials - https://www.youtube.com/playlist?list=PLWD8h9iMOyGi7zCG37dRhAxXows2SZw7-

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