002: Ivana Todorović (AuthoredUp) - 0 to 30,000 SaaS Users in 2 Years

2024-02-28

In this episode, Aljaz Peklaj is joined by Ivana Todorovic, co-founder of AuthoredUp. She shares her journey in starting the company and the lessons she learned along the way. She also discusses the importance of understanding customer needs and providing value, as well as the challenges of selling to end users versus agencies. Takeaways Understand customer needs and provide value to build a strong brand and position in the market. Focus on the customer and their pain points, and continuously...

In this episode, Aljaz Peklaj is joined by Ivana Todorovic, co-founder of AuthoredUp.

She shares her journey in starting the company and the lessons she learned along the way. She also discusses the importance of understanding customer needs and providing value, as well as the challenges of selling to end users versus agencies.

Takeaways

Understand customer needs and provide value to build a strong brand and position in the market.
Focus on the customer and their pain points, and continuously improve based on feedback.
Selling to end users requires a different approach than selling to agencies, and it's important to understand the specific needs of each customer segment.
Launching globally from the beginning can provide valuable insights into different markets and user preferences.
Bootstrapping can allow for more control over the company and product development, but it requires careful financial management.
Building a strong onboarding process and providing support can help users quickly understand and benefit from the product.
Developing free tools and providing value to the community can help build brand awareness and attract new users. AuthoredUp allows users to save and repurpose posts for future use.
The tool provides analytics and suggestions for the best time to post on LinkedIn.
Personalization is a key aspect of AuthoredUp, with more personalized features to come.
AuthoredUp is highly integrated with LinkedIn, making it easy to use and enhancing the LinkedIn experience.

Timestamps