Really Infinite. How?

Host: Ben Banerjee & Sveta Banerjee
Topic: Really Infinite. How?
Guest: Petri Alava CEO and Co-Founder Infinited Fiber Company

Petri Alava is a business developer and strategist with over 15 years of CEO experience in B2B and B2C environments. He has held board positions in both well-established corporations and innovative startups. Petri is an expert in waste management who pioneered circular initiatives before the concept was widely understood. He co-founded Infinited Fiber Company in 2016 to commercialise a technology that regenerates cellulose-rich waste streams – including discarded textiles, used cardboard and wheat straw – into Infinna™, a premium-quality textile fibre with the natural look and feel of cotton.

Infinited Fiber Company is a fashion and textile technology group on a mission to bring joy and hope back to closets by making circularity an everyday reality. Our breakthrough innovation turns cellulose-rich materials – think worn-out clothes, used cardboard, and wheat or rice straw – into Infinna™, a premium textile fiber that looks and feels soft and natural like cotton. Infinna™ is biodegradable, contains no microplastics, and textiles made with it can be recycled in the same process. We are headquartered in Espoo, Finland.

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