The Real Results Behind Sales Growth Lab

2025-10-05

If you’ve ever wondered how to make wholesale work for your product business, this episode is for you. In this behind-the-scenes look at Sales Growth Lab, I’m sharing real results from real brands including how they moved from feeling stuck and inconsistent to becoming confident, organised, and fully in control of their wholesale strategy. You’ll hear stories from makers, illustrators, and designers who have: Doubled or even quadrupled their stockists Built repeatable systems for pitching and follo...

If you’ve ever wondered how to make wholesale work for your product business, this episode is for you.

In this behind-the-scenes look at Sales Growth Lab, I’m sharing real results from real brands including how they moved from feeling stuck and inconsistent to becoming confident, organised, and fully in control of their wholesale strategy.

You’ll hear stories from makers, illustrators, and designers who have:

Doubled or even quadrupled their stockists
Built repeatable systems for pitching and follow-up
Grown wholesale sales by up to 900%
Gained confidence at trade shows and in buyer conversations
Made wholesale the main part of their business

We’ll talk about what changed when they decided to give wholesale the attention it deserves, and why this shift is the key to building a more consistent, sustainable income from retail partnerships.

00:00 The real reason wholesale keeps getting pushed down your list

01:05 What Sales Growth Lab actually is and who it’s for

02:20 Kate from Factory Floor Jewels: from uncertainty to 50% wholesale growth

03:45 Deb from Tall Order: from Etsy-dependent to confident seller with 900% sales growth

05:10 Sarah from Little Black Cat: 20 to 300 stockists in under three years

07:00 Antje from Soloko: finding structure, clarity, and confidence in outreach

08:35 Kate from It’s Our Planet Too: finally giving wholesale the focus it deserves

09:45 Catherine, Elizabeth, and Charlotte: doubling, tripling, and finding consistency

11:10 What really makes Sales Growth Lab different

13:00 Final reflections and what happens when you give wholesale the attention it deserves

14:00 How to apply and take your wholesale growth seriously

Ready to give wholesale the attention it deserves?