When and how to introduce aesthetic devices into your clinic

For many clinicians moving into aesthetic medicine, purchasing a device can feel like a major milestone. But knowing when to invest (and how to choose the right technology for your clinic) is not always straightforward.

In this episode of The Aesthetic Shift podcast, NP Kelly Beasy speaks with Chloe Newman, a Registered Nurse with extensive experience in aesthetic medicine and clinical education. Together, they unpack the realities behind introducing devices into an aesthetic practice.

Rather than focusing purely on technology, the discussion looks at the clinical and business thinking that should guide these decisions.

In this episode, they discuss:

• How Chloe’s journey into aesthetic medicine began, and what her first device purchase taught her
• The signs a clinic may be ready to introduce device-based treatments
• Common mistakes clinicians make when investing in devices too early
• How to evaluate technology beyond the headline price tag
• Ways to manage risk through leasing, trials, or shared device models
• Considerations for integrating a new device into your clinic, from team training to patient education

For GPs exploring aesthetics, device-based treatments can open new clinical and business opportunities. However, as Chloe explains, success often depends less on the device itself and more on timing, strategy, and integration into an existing patient journey.

Prefer a visual format? Watch this podcast here.

 

Next steps in your learning journey

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  The Aesthetic Shift series

The Aesthetic Shift podcast is for cosmetic practitioners looking to evolve, diversify, and future-proof their aesthetic practice. Each episode explores core cosmetic topics to help you broaden your offering and build a more resilient practice! Host Kelly Beasy is a Nurse Practitioner, clinic owner, and cosmetic medicine trainer at KB Aesthetix with 20 years of nursing experience and 10+ years’ experience in the aesthetic industry. She also offers a 1:1 mentorship program for clinicians.