During the current crisis and the almost certain financial downturn that will ensue, many companies are going back to basics. Questioning their positioning, who their core customers are, what their offering is, and perhaps most importantly of all, how this is still relevant to the world today. In this episode, Mark and David talk about revisiting our positioning at ScreenCloud and what questions this has brought up. How serving everyone and being a generalist can lead to short-term profit, but why niching to one expert area could unlock an underserved need in the market. With examples of category leaders like Drift, who found a way to change the entire system by specialising in one area, and why looking back to what worked isn’t the way to determine what could be.
Find out about ScreenCloud: screencloud.com
Get in touch: firstname.lastname@example.org
EP 55 - Writing a Business Book
EP 54: Diving into SaaS Pricing
EP 53 - Are Employees The New Customers?
EP 51 - Second and Third Order Effects on the Way We Work
EP 50 - Speculating on the New Normal
EP 49 - Dealing with Zoom Overwhelm
EP 48 - Leading a Business in Turbulent Times
EP 47 - Home is Where the Work is
EP 46 - The Challenges of Communicating Effectively
EP 45 - Embracing Inevitable Failure
EP 44 - Can You Be a Founder and a Digital Nomad?
EP 43 - Is Inbox Zero a Fallacy?
EP 42 - What We Learned About People, Product & Performance - a 2019 Retrospective
EP 41 - With Emma Hatto and Georgina Bale Founders of Bower Talent
EP 40 - Startup & Ad Agency Collaborations. With Matt Jukes, Creative Director at Cheil
EP 39 - Experienced vs. Raw Talent
EP 38 - Digital Transformation at Work: Productivity Boost or Distraction?
EP 37 - How to Run Side Projects
EP 36 - Does Unlimited Holiday Work?