Why a 90-day sprint is key to getting your company ready for the economy to restart

So many business leaders and entrepreneurs are understandably scrambling to cope with the immediate problems caused by the coronavirus pandemic and the resulting shutdowns. But Matt Neff, an Indianapolis attorney, consultant and venture capitalist, argues that the good leaders will start working now to position their companies for the day the economy restarts.

He urges firms to use a 90-day sprint that involves strategic planning, setting new objectives and then getting the team on board to accomplish them within that three-month period. One key, he says, is "over-communicating" with everybody—your customers, suppliers, lenders and employees. 

In this week's Beyond COVID podcast, Matt offers advice for businesses trying to get back on track. And IBJ reporter Lindsey Erdody provides an update about Indiana Gov. Eric Holcomb's stay-at-home order and, in particular, how the latest iteration affects liquor stores.

Click here to read Matt's column in IBJ. And check out all of IBJ's coronavirus stories, as well as resources for businesses and individuals. 

Music for IBJ's Beyond COVID podcast is by Septahelix and is licensed to the public under http://creativecommons.org/licenses/by/3.0/. 

 

IBJ's Beyond COVID podcast is brought to you by James Allen Insurance.