MWM 9: What makes you special? Finding your USP.

In business it is critical to identify your unique selling point, your USP. Katie talks about how, as CEO of your own brand – you! – you need to identify what makes you special and be able to convey this simply and convincingly to promote your career.

If you enjoy this conversation, please subscribe, check out our other great episodes, and even better leave us a review. You can also follow us on social media and sign up to our mailing list at www.polyphonyarts.com/mailing-list  for updates and news about Music Works and Polyphony Arts.

Music Works is generously supported by Allianz Musical Insurance, the UK’s No. 1 musical instrument insurer.