Ep 45 - From Traditional Distribution to Amazon Success

 

This week on TACOS Tuesday, Hamish Conway sits down with Timothy Malakou, Brand Manager at Sheldon and Hammond, one of Australia’s most respected distributors of premium home and kitchenware. Representing powerhouse brands like OXO, Scanpan, Global Knives, and Avanti, Sheldon and Hammond has seen remarkable growth on Amazon, with a 45% lift in ad-attributed sales and 35% total sales growth in just 12 months. Tim shares his journey, insights into brand building on Amazon, and how they’ve balanced retail partnerships with DTC growth. Packed with practical takeaways on negotiation, ad strategy, and product launches, this episode is a must-listen for any brand navigating the evolving e-commerce landscape.