Ep. 8 - Intelligent Content: Scott Severson - Building Value In Branded Content
Scott Severson and his team at Brandpoint were producing content at scale long before the term "content marketing" became fashionable. That alone makes his insights on the evolution of the content fascinating. Find out how Scott and team bring value to branded content, establishing Brandpoint as a quiet force in the industry.
Here is what you'll learn:
2:47 - Forever gone are the walls of church and state when it comes to branded content, and when users are just fine with that.
10:00 - The evolving role of content creators, and how Brandpoint's team of crack writers expand their expertise.
16:10 - Bringing intelligence into the game of winning content at scale.
25:35 - Why the buyer's journey is the right place to start with content strategy.
Ep. 11 - Intelligent Content: Jon Wuebben—A Futurist's View of Content Marketing
Ep. 10 - Intelligent Content: Scott Litman – How AI Named Lucy Is Changing Lives
Ep. 9 - Intelligent Content: Grant Johnson - Agencies, Content, and Measurement
Ep. 7 - Intelligent Content: Robert Rose - Have we delivered on the content promise?
Ep. 6 - Intelligent Content: Laura Podergois, Nonprofit Content Conundrums
Ep. 5 - Intelligent Content: Steve Hedlund, Surviving a Digital World
Ep. 4 - Rob Silas, The Data Storyteller
Ep. 3 - Intelligent Content: Serial Entrepreneur Bobby Mason, GoMahi.com
Ep. 2 - Intelligent Content: Jim Cuene, Digital Thought Leader
Ep. 1 - Intelligent Content: Brent Fjerstad, Dream and Achieve Fitness
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