ITT 158: Grow Your YouTube Channel to 1 Million Subscribers with Charlie Houpert
Charlie Houpert is the co-founder of Charisma on Command, an educational platform where he teaches people how to grow their confidence and charisma. His YouTube channel of the same name has over 1 million subscribers, and his videos routinely generate hundreds of thousands of views.
Charlie got his start online by building an education business focused on parkour. However, Charlie didn't get the traction he was looking for, so he shifted gears to a new interest: confidence. Charlie is a self-proclaimed introvert who struggled in social situations. He decided he would scratch his own itch, and began blogging on the topic of confidence, dating, leadership, and more. But it wasn't until Charlie started his YouTube channel that things really took off. In less than a year, Charisma on Command generated tens of thousands of subscribers and hundreds of thousand of views on some of his most watched videos. He has since scaled that to 1.5 million subscribers in less than 3 years.
My big takeaway from today's conversation: FORMAT is just as important as the content you want to share. This is specifically in reference to YouTube, but I think it applies to any sort of content creation or teaching. It applies to blogs, to podcasts, to video creation, and more. In a nutshell, if you want to break into a competitive market, it's not just about the content you create, or the value you add to someone's life - it's HOW you go about delivering the content that will determine whether people sit up and listen, or ignore you. So if you're looking to tap into a platform like YouTube, or you're just trying to figure out ways your podcast or blog or whatever can stand out, you need to listen to Charlie's advise on format.
And much more...
"YouTube is a recommendation engine before it's a search engine. So when you're thinking about what sort of content to make, it must be something that is eminently clickable and should follow a trend...when you're just starting out, focus on trends."Charlie Houpert
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
ITT 213: Make More Money as a Freelancer with Jonathan Stark
ITT 212: How to Become Indistractable with Nir Eyal
ITT 211: Behind The Scenes of Building a 4-Hour Workweek Business with Jake Jorgovan
ITT 210: Billion Dollar Infomercial Marketing Secrets with Rick Cesari
ITT 209: Small Business Mistakes to Avoid with Rob Braiman
ITT 208: How to Outsource Your Book and Become a Wall Street Journal Bestseller with Alinka Rutkowska
ITT 207: Better Manage Your Projects with Hussain Bandukwala
ITT 206: How To Effectively Incorporate Humor Into The Workplace with Andrew Tarvin
ITT 205: 6-Figure Affiliate Marketing Strategies with Jill Stanton
ITT 204: How to Start a Side Hustle and Quit Your Job with Steve Chou
ITT 203: Using Ads on Amazon To Boost Your Book Sales with Brian Berni
ITT 202: How to Scale an Agency with Chad Pytel
ITT 201: How to Feast as a Freelancer with Jason Resnick
ITT 200: How to Think Like an Entrepreneur with Patrick Vlaskovits, Megan Reamer and Bret Boyd
ITT 199: Authority Positioning with Podcasts with Michael Greenberg
ITT 198: Creating Your Family Story with Caspar Craven
ITT 197: Attract and Close More Clients
ITT 196: Lifestyle Design with Beard Brand Founder Eric Bandholz
ITT 195: Ramp Up Your Reading Comprehension
ITT 194: How to Create a Personal Brand
Job Search & Career Help RIGHT NOW - Anthony Hines -
Digital Marketing Lab - SMB & Enterprise
Code and preview