MJ Shores: Artificial Intelligence, Employment Branding & Talent Acquisition … Oh My!
The usefulness or uselessness of AI & Employment branding in Recruiting.
"This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing."
- Robert Scoble
MJ Shores is a Chief Marketing Strategist and technology trends analyst. With a rich and diverse professional background in public policy, business, and technology, she is sought out for her far-reaching, cross-industry and cultural insights. MJ has been a panelist and keynote speaker at industry and special interest events around the globe. She has been featured in Business Week, Financial Times, Wall Street Journal, MSNBC, China Post, and other media.
MJ developed her expertise through a career that spans working as a policy analyst at a think tank, serving in leadership roles at top global business schools (e.g., Wharton School of Business, UCLA, University of Moscow – Russia), and leading marketing efforts at technology firms (e.g., SaaS software, digital streaming or OTT), and others. She is involved in the local business community, where she is an acting Senior Strategic Advisor for Executive Next Practices (ENP).
What is the relationship between AI & employment branding?
Where is it working?
Where does it now work?
How to best use AI
Rick’s two cents
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Chris Russell: Better Ways to Post & Pray Your Job Descriptions to Life
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Shannon Johnson: Having the Right Mindset to Get Hired
Katie Weber: Evaluating Your Team to Get the Right People in the Right Seats
Liran Kotzer: Will AI Really Keep People Engaged with Your Company?
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