25 - Do you know / have what it takes to attract lifetime customers to your business? - Driving Change from ATI Podcast - Geoff Berman and Mitch Schneider

Have you ever asked yourself "What does it take to create a lifetime Client for your business?  What makes them great and how do you build consistency around that?"  In this episode Mitch and I discuss how to go about this.  It may not be as difficult as you think.