How Princess Is Marketing Its Brilliant New Ships

Marie Lee, chief marketing officer for Princess Cruises, talks with James Shillinglaw of Insider Travel Report on how the Sphere-class Sun Princess and newly christened Star Princess to attract new customers while satisfying current cruisers. With Star Princess sailing to Alaska next year, Princess will have the newest and largest ship in the region. This is the second in a six-part video series on Star Princess. For more information, visit www.princess.com. 

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