16 Rules - Chapter 2: Market the Symptom Not the Treatment

One of the big rookie mistakes I made early on in Facebook marketing was trying to tell patients how awesome the doctor was, how cool the new laser was, and that sort of thing. They ignored my ads like they were written in Swahili. What finally I learned is that if you're going to connect with new patients they don't care about the treatment modality. They only care about one thing, and if you speak to that one thing you'll have their attention. In this video, I explain it all to you.