URL to IRL: The Art of Creative Connection

What if the most meaningful creative work begins not with what we make, but with how we connect?

In this episode of Object Subject Form, recorded live in Mérida, Yucatán, Simon sits down with Héctor Ayuso — founder of OFFF and Paradiso — to explore the deeper layers of what it means to gather with intention, and be fully immersed in creative expression.

Héctor reflects on his journey from growing a globally recognized festival (OFFF) to creating Paradiso, a five-day immersive retreat rooted in joy, presence, and meaningful connection. He opens up about his childhood, how therapy reshaped his life and why being uncomfortable is necessary for growth. 

This is a conversation about realigning with purpose. The importance of building spaces that invite vulnerability and how real-life gatherings are becoming more vital in an increasingly digital world. It’s about staying true to what matters, even through discomfort.

If you’ve ever felt disconnected from your work or uncertain about your path, this conversation is a reminder that creativity isn’t just about what we make — it’s about how we live, who we connect with, and the courage it takes to stay true to what matters.

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Connect with Héctor on LinkedIn:
https://www.linkedin.com/in/hector-ayuso/

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Connect with Héctor on Instagram:

https://www.instagram.com/hectorayuso/

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Learn about Paradiso:
https://home.paradisofest.com/

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Follow Paradiso:

https://www.instagram.com/paradisofest_/

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Learn about OFFF:
https://www.offf.barcelona/

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Connect with Simon:
https://zaap.bio/simonclowes