13: How to Sell Brand Strategy to Clients ’Who Already Have It’

Does your client say they “already have brand strategy”? 🤔 Don’t stop there. In this episode, Nika breaks down the big myth that brand strategy = brand positioning—and shows how there’s a whole world 🌍 of strategic work agencies can deliver after a brand positioning is set.

Drawing from her experience with global brands 🌐, Nika walks through the three levels of brand strategy—foundational, executional and activational —and explains how you can confidently offer strategic services 💼 even when you're not the 'original' strategist. From sub-brand development to tone of voice guidelines 🗣️, this episode will expand your idea of what's possible.

🔑 In This Episode:
• The difference between brand strategy and brand positioning 🧱
• Three levels of strategy work you can offer 🎯
• Examples of strategy deliverables you can deliver: tone of voice 🗣️, creative principles 🎨, brand world thinking 🌟, content strategy 📝, and more

💡 Nika’s Tip:
Once a brand has positioning, the real work begins. Brand strategy lives far beyond a pyramid on a page.

🔗 Resources & Links:
🎧 Episode 7: [How to Sell Strategy to Clients Who Just Want Design]

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