Data-Driven Decisions: Using Analytics to Inform Business Strategies

In this chat, Luke and Glenn talk about succeeding in small markets and expanding into new ones. They cover the challenges of shipping products internationally, the importance of customer service, and how to advertise to win over competitors' customers. They discuss pricing strategies and testing different prices. They also emphasize thinking big, being optimistic but realistic, and using data to make smart decisions. They highlight ways to increase website traffic and improve conversion rates, like better add-to-cart and checkout experiences, and using Facebook and Instagram ads. Finally, they stress the value of email marketing, having a good product, and the need for perseverance and time to build a successful business.