Designing The Human Side Of Innovation with Mauro Porcini of Pepsi Co
Designing Demand

Designing The Human Side Of Innovation with Mauro Porcini of Pepsi Co

2023-10-23
Mauro Porcini is PepsiCo's Chief Design Officer and author of the new book "The Human Side Of Innovation." Mauro has over two decades of experience leading design for major global brands like PepsiCo, 3M, and Philips. He is considered an influential voice in applying design thinking to business innovation and growth. In this wide-ranging discussion, Mauro covers the inspiration behind his new book on human-centered business leadership. He shares his vision for the future of food/beverages, wearable tech, and holistic design. Mauro provides insights on building a creative "unicorn" culture within large organizations and the ROI of design for CEOs. He reflects on key...
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