Growing an agency for 12 consecutive years powered by happiness - with Jaye Cowle

How do you set happiness as your North Star to drive year-on-year growth for 12 years? 

Jaye Cowle is Founder at Launch. She started her performance marketing agency 12 years ago. She’s overseen continued growth with a focus on people-powered performance.

In this episode, Jaye shares how she:

• Placed the concept of ‘powered by happiness’ at the core of what they do internally and with clients
• Uses the 3 pillars of Autonomy, Mastery and Purpose to underpin team motivation
• Accepts that their happiness proposition can be off-putting... but it’s worth it so they don’t have a vanilla agency proposition
• Created a feedback culture where people can communicate how happy they are, share ideas and celebrate each other weekly
• Uses their values as a common shared language in recruitment, onboarding, personal development and celebrating successes
• Is shaping their client offerings around their values and happiness mantra, elevating them beyond their current service offering 

Jaye also talks about the impact of her near-death brush with cancer 5 years ago. She leans in far more on the things she’s passionate about and lives a more amplified life.