Building Your Sales Confidence and Muscle to Improve Sales Conversations - Ep. 33

Selling is the lifeblood of your business and, as such, you shouldn’t feel like it’s boring and uncomfortable. Rather, think of it as getting your work into the world. Thus, the importance of improving your sales conversations.

We like to define the process of selling as getting to know other people and exploring their needs to serve them at the highest level. And sometimes, this doesn’t really involve them buying your product.

In this episode, our sales expert Jane Garee dives more into what selling is and what is not to help us change our perception about sales conversations and become better salespersons ourselves.

Today we discuss:

• [01:23] Building your sales muscle. What is selling and what isn’t?
• [10:24] Changing your perception of selling. Understanding the process of selling.
• [13:01] Myth of selling we need to debunk. #1: You don’t have to be good at closing the sale.
• [21:45] Myth of selling we need to debunk. #2: You don’t always have to make an offer
• [31:09] A sales conversation’s objective is to get to the truth.
• [40:11] Myth of selling we need to debunk. #3: Your client don’t care about you, they care about the benefits your services can provide.

Resources mentioned in this episode:

To complement all of Jane’s tips to improve sales conversations, we encourage you to listen to episode 25, where we talk about the importance of focusing on outcomes instead of deliverables.

This will help you create a solid selling strategy that leaves you and the people you are selling happier.

If you want to know more about how to improve your selling conversations, head over to Showstopping Sales. Jane has some great resources there!

Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?

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Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has changed your perception of selling, and that you can start having richer, funnier, and valuable selling conversations from now on!

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