Are You Able To Advertise A Sold Listing? - EP 203

2023-08-14

Are you able to advertise a sold listing? - Ep 203 On this episode of the Real Estate Fight Club, Jennifer and Jim Camarata talk about "Are You Allowed To Advertise That Sold Listing?" Tune in and find out more about whether or not you are allowed to advertise a sold listing. You wouldn’t want to end up in realtor jail, watch this episode! Episode Highlights: Jim says that you can't tell the world that you participated in a sale if you did not participate. If you put out advertising materials on listings that have sold, you have to be d...

Are you able to advertise a sold listing? - Ep 203

On this episode of the Real Estate Fight Club, Jennifer and Jim Camarata talk about "Are You Allowed To Advertise That Sold Listing?"

Tune in and find out more about whether or not you are allowed to advertise a sold listing. You wouldn’t want to end up in realtor jail, watch this episode!

Episode Highlights:

Jim says that you can't tell the world that you participated in a sale if you did not participate.
If you put out advertising materials on listings that have sold, you have to be directly involved in them. NARS says that it would be misleading to go against that.
Jennifer asks that if you are given permission to advertise a for-sale listing and also gave credit to whom it was from, would that be okay?
Jim recited article 12, Only realtors who participated in the transaction as the listing broker or cooperating broker, ergo the selling broker, who claims to have sold the property before closing a cooperating broker may post a sold sign only with the consent of the listing broker.
Jennifer wants to clarify what is the difference between advertising a for-sale property and advertising a sold property because it feels the same.
If the Ad Copy solicits new listings from potential sellers by implying that the agent/brokerage sold the listing when they didn't, it is against the rules
The final verdict is that you are allowed to advertise for-sale to pending listings as long as you got permission and you also credit the people who are direclty involved in the transaction properly, but you are not allowed to do so for "SOLDS".

3 Key Points:

If you advertise on listings that have sold, you have to be directly involved in them.
Article 12 says only realtors who participated in the transaction as the listing broker or cooperating broker, who have sold the property before closing may post a sold sign only with the consent of the listing broker.
If the Ad Copy solicits new listings from potential sellers by implying that the agent/brokerage sold the listing when they didn't, it is against the rules

Tweetable Quotes:

“you can't tell the world that you participated in a sale if you did not participate.” - Jim Camarata
“it implies that you had something to do with that sale.” - Jim Camarata
“I mean, these are the properties that sold and I’m advertising my services and I see what they're saying like it's implied, but what's the difference between doing that for a for-sale property and doing that for a sold property? It feels the same.” - Jennifer Murtland

Resources Mentioned: