What Every Beginner UGC Creator Needs to Know to Get Started with Mariely Galindo

Unless you’ve been living under a rock, you’ve very likely heard of UGC, or user-generated content. It’s a type of service creators can offer where they create content for the brands without any posting requirements. The content is used by the brand in their social media posts, marketing efforts, and sometimes even on packaging or in-store advertisements.

It takes a ton of that pressure of performances off of our shoulders and just let’s us focus on what we’re good at: being creators. But how the heck do you start as a UGC creator? How do you get these gigs? How do you know what to charge? What’s different about UGC vs. classic influencing?

Today we’re here with Mariely Galindo, a jewelry designer turned content creator, who just got her start as a UGC creator about three months ago. She’s dove in full-force, and is finding tons of success working with businesses to create content for them.

Mariely is giving us a peek at what it’s like to start as a UGC creator in mid-2022. She’ll tell us all about the different types of UGC content, what skills you need to have to produce UGC content, where she consistently is finding gigs, and more.

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Mariely Galindo

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Episode 38 Show Notes can be found here.

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