Episode 2 - Why you should exhibit at a trade show?

2022-02-16

Why you should exhibit at a trade show? This is one of the most fundamental questions when it comes to exhibiting. Trade shows can be: Expensive Stressful Drain resources Uncertain when it comes to lead generation So, why do companies exhibit at trade shows? Why attend a trade show? What is the purpose of a show? Why should you invest time, money, and resources to exhibit? Definition TRADE SHOW: 'An exhibition/event at which businesses in a particular industry promote their products...

Why you should exhibit at a trade show?

This is one of the most fundamental questions when it comes to exhibiting.

Trade shows can be:

Expensive

Stressful

Drain resources

Uncertain when it comes to lead generation

So, why do companies exhibit at trade shows? Why attend a trade show? What is the purpose of a show? Why should you invest time, money, and resources to exhibit?

Definition TRADE SHOW:

'An exhibition/event at which businesses in a particular industry promote their products and services' (Dictionary)

Download a free checklist for your next show here: https://annika-bowhay-marketing.co.uk/#tradeshowslist

Listen and subscribe to my podcast here: https://www.showupstandout.co.uk/

Time stamped show notes:

[1.46] Definition Trade Show

[6.00] Reasons to exhibit at a trade show

[7.50] Benefits of online and hybrid events

Connect with me and let me know what trade show and event related topics you would like to listen to!

https://annika-bowhay-marketing.co.uk/

https://www.linkedin.com/in/ann-kathrin-bowhay/

https://twitter.com/AnnikaBowhay