The PR Warrior Show is back, and we're kicking off this new season with an audio version of the video broadcast of the launch of Trevor Young's new book - 'Content Marketing for PR'.
It's mainly a question-and-answer session, first with the host Steve Vallas asking questions of Trevor, and then members of the audience providing comments and asking questions.
Become your own media channel and tell your stories like a PR pro!
Are you struggling to cut through the noise and convey your message to the marketplace?
We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to.
Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating is a growing challenge for businesses and organizations, large and small.
About the book
Trust and reputation have never been more important in business Learn how to harness the power of both public relations and content marketing to build visibility, influence, trust, and credibility for your business, organization or personal brand.
In this book, veteran public relations consultant and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to:
Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
002: Talking video live streaming and digital news content with Danny Matthews, Dial M for Media
A behind-the-scenes look at TrinityP3's social media and content marketing machine with CEO and founder, Darren Woolley
Understanding the power of owned, earned and social media with Carolyn Hyams, Firebrand Talent
How RealAs.com used owned, earned and social media to build its brand from the ground up
EP 23 Talking content marketing and brand journalism with Rakhal Ebeli, Newsmodo.com
EP 22 - Joe Pulizzi discusses the state of content marketing in Australia
EP 21 - The power of blogging for business with Mark Masters, The ID Group UK
EP 20 - Creating Web Marketing That Works, with Adam Franklin, Bluewire Media
EP 19 - Using Twitter to build relationships that benefit business, with Steve Vallas, The Honey Bar
EP 018 - Creating Content With Passion with Brian Goulet, The Goulet Pen Company
Ep 017 - Trevor Young and Adam Vincenzini Riff on the State of Social Media and Content Marketing in Australia
Ep 016 - Growing Your Business Using Content Marketing with Cam McLellan, Open Wealth Creation
Ep 015 - Content Marketing in Australia with the PR Warrior, Trevor Young
Ep 014 - The Power of the Spoken Word with BureauXP's Steve Speziale
Ep 013 - The New Rules of Marketing & PR with Best-Selling Author, David Meerman Scott
Ep 012 - How to Use Blogging and Social Media to Grow Your Brand w/ Carolyn Hyams, Firebrand Talent
Ep 011 - Social Media and the Law with Jamie White, Pod Legal
Ep 010 - The State of Content Marketing in Australia with Jodie Sangster, ADMA
Ep. 009 - The 7 Different Types of Social Media Consultant with Adam Vincenzini
Job Search & Career Help RIGHT NOW - Anthony Hines -
Digital Marketing Lab - SMB & Enterprise
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