Videos are your most powerful sales and marketing tools, but because they often take more time and money than textbased content, it’s critical that you invest your marketing budget wisely.
And that means selecting the most profitable video topics for your business.
So how do you confidently identify the right video content to produce?
After working with thousands of clients and creating more than 2,000 videos per year, we’ve dialed in a process that works.
So in this episode, I’m going to walk you through our 7-step process for choosing profitable video topics so that you can develop targeted product videos that address the specific needs and pains of your target customers.
If you’re interested in doing this exercise together, download our free worksheet so you can follow along, and then tune into this week’s episode of Video Marketing Mastery!
Ep. 211: The Latest Development of LinkedIn Live Video
Ep. 210: Customer Psychology And The Buying Decision
Ep. 209: How Sales Team Use Video To Crush More Deals
Ep. 208: How sales teams need to be using video
Ep. 207: How to Attract Your Perfect Customer
Ep. 206: Facebook’s Best Practices For Increasing Video Reach
Ep. 205: Why Video Marketers Need To Start with Strategy
Ep. 204: Video Marketing Tips Every Business Should Know In 2019
Ep. 203: How To Turn Video Marketing Into A Revenue Driver For Your Business
Ep. 202: Celebrating Audience Stories From Around the World: Part 3
Ep. 201: Celebrating Audience Stories From Around the World: Part 2
Ep. 200: Celebrating Audience's Stories Around the World: Part 1
Ep. 199: The Prosumer Evolution: Why It's Taking The World By Storm
Ep. 198: The Future of Social Video: How To Stand Out In The Feed
Ep. 197: The Long-Form Video Trend & Why It's the Secret to Binge Worthy Buying Experiences
Ep. 196: How Branding and Direct Response are Converging
Ep. 195: Using Relevance in Your Binge Worthy Video Content
Ep. 194: The Netflix Economy: How To Create Binge Worthy Buying Experiences
Ep. 193: How An Owned Audience Can Transform Your Business
Ep. 192: Reviewing Vidyard’s “The 2019 State of Video in Business Report”
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