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On the Record with Furniture Today

On the Record with Furniture Today

Business

‘I’m a keen observer of consumers’

‘I’m a keen observer of consumers’

2019-04-29
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In the Chair this week, Lori Gonzalez of Twin Star Home talks about her years of using consumer insights and a consumer-centric strategy — “You can’t just understand what consumers use and buy, but y...

In the Chair this week, Lori Gonzalez of Twin Star Home talks about her years of using consumer insights and a consumer-centric strategy — “You can’t just understand what consumers use and buy, but you must understand why” — and bringing that to her latest role as CEO of Twin Star Home.

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