Managing Six Kids and a Global Brand: Productivity Hacks from Julie Cole

In this high-energy episode of Leaders, Innovators, and Big Ideas (LIBI), host Rea Hailley welcomes Julie Cole, the "recovered lawyer" and co-founder of the iconic brand Mabel’s Labels. Julie shares the 22-year journey of her business, which began in a Hamilton basement as a solution for parents tired of losing expensive children’s gear. The conversation explores the advantages of founding a company with friends and family, the importance of proactive communication to avoid "recovery mode" in partnerships, and Julie’s unique approach to fostering innovation by allowing employees the "freedom to nerd out". Julie also provides a candid look at her personal life, discussing how she managed to raise six children while scaling a multi-million dollar company, her perspective on entrepreneurial privilege, and the productivity hacks that kept her sane—and ultimately became a bestselling book

Thank you for listening to the Leaders, Innovators and Big Ideas podcast where we showcase fascinating people who are Leaders, Innovators, and have Big Ideas!

Host: Rea Hailley Driven by a deep-seated belief in the power of entrepreneurship, Rea leads New Idea Machine in empowering businesses with innovative digital solutions. Having witnessed the grit and triumph of her parents building a business from scratch, Rea is passionate about enabling significant revenue growth and seamless operations for startups and Small/Medium Businesses, ensuring their dedication translates into tangible success.

Guest: Julie Cole — a dynamic entrepreneur, recovered lawyer, and mom of six who traded in her legal career to co-found Mabel’s Labels, the award-winning company that transformed from a basement startup into a multi-million dollar industry leader.
As Senior Director of Mabel’s Labels, Julie has helped revolutionize the durable label market while becoming a recognized voice in entrepreneurship, parenting, and women’s leadership. She’s an award-winning businesswoman, best-selling author, and in-demand speaker and media contributor, having appeared on major media outlets including NBC’s The Today Show, HLN’s Raising America, The Marilyn Denis Show, CNN, CP-24, and Breakfast Television. Her written work has been featured in The Huffington Post, The Globe and Mail, Profit Magazine, Today’s Parent, and more.
Julie’s achievements have earned her notable recognition, including the RBC Women of Influence Award for Excellence in Entrepreneurship, YWCA Women of Distinction Award in Innovation and Entrepreneurship, Iris Award in Entrepreneurship, to name a few. 
Beyond business, Julie is deeply committed to community engagement, mentoring emerging entrepreneurs, and advocating for women’s rights. Whether she’s keynoting a conference or navigating the chaos of family life, Julie brings authenticity, humour, and heart to everything she does.
Follow Julie for inspiration, real talk, and expert insights into entrepreneurship, parenting, and the power of building something meaningful from the ground up.

Show Links:

• Mabel's Labels 

Show Quotes:

"I joke, I'm a recovered lawyer... I wanted to have a little bit of flexibility that I didn't think the traditional workforce probably wouldn't be able to provide." 

"If you stop micromanaging, that's where the magic and the innovation will happen, and you let them do that stuff." 

"Courage is—I always say when life gives me lemons, I make a gin and tonic."

Credits...

This Episode Sponsored By: New Idea Machine

Episode Music: Tony Del Degan

Creator & Producer: Al Del Degan