Why being noticed is the first step to sales

2025-10-02

Episode 107 Bob Knakal shares why visibility matters more than hard work, how “who knows you” drives growth, and how social media transformed his real estate business into $100M+ opportunities. About the Host: Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helpi...

Episode 107

Bob Knakal shares why visibility matters more than hard work, how “who knows you” drives growth, and how social media transformed his real estate business into $100M+ opportunities.

About the Host:

Jamie Shanks, the creator and CEO of Get Levrg and host of Outsource to Profit, has over two decades of experience in entrepreneurship and agency management. Throughout his career, he has successfully established and expanded multiple businesses, all while helping business leaders achieve growth through strategic delegation and outsourcing. Jamie engages in open and honest conversations with fellow founders, executives, and trailblazers, sharing valuable insights on scaling businesses, effective leadership, and creating robust companies.

LinkedIn: https://www.linkedin.com/in/jamestshanks

About the Guest:

Bob Knakal is Chairman & CEO of BK Real Estate Advisors. Based in Midtown Manhattan, he has been one of New York City’s most respected real estate brokers for over 40 years. He sold his previous firm, Massey Knakal Realty Services, to Cushman & Wakefield for $100 million in 2014. Bob is known for his belief that business success isn’t just about who you know, but who knows you.

LinkedIn: https://www.linkedin.com/in/bobknakal/

Episode Summary:

In this episode of Outsource to Profit, Bob Knakal shares why visibility is everything in business. From building one of New York’s top real estate firms to embracing social media after years of skepticism, Bob shows how market presence creates opportunities that cold calls and networking alone can’t deliver. His message is simple: staying top of mind with your audience matters more than ever.

What You'll Walk Away With:

Social media that sells
Staying top of mind
Turning presence into deals
Why visibility matters more than hard work
How “who knows you” drives growth

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