Podnews Daily - podcast industry news

Ireland’s award-winning podcasts

Sponsored by Beamly. Everything your podcast needs, all in one place. Beamly brings hosting, websites, and memberships together. Learn more about Beamly and start for free The winners of the All-Ireland Podcast Awards were announced. Nicky Byrne won the Spotlight Award. The Irish Independent won two separate awards. We’ve a full list of the winners. The invite-only Podcast Business Summit took place in Los Angeles. It was hosted by Bloomberg’s Ashley Carman, who shared this gift-link to read her coverage. (Podnews readers can get a 25% discount off her newsletter.) How loyal is your podcast audience? The ideal is for repeat listeners, not just tire-kickers. Dan Misener at Bumper has learned that every podcast has an average lifetime value score, which goes up and down depending on the promotion your podcast gets (and whether it’s any good). The score has been added to the Bumper Dashboard. Want a peek at ours? For the Podnews Weekly Review, you can see a significant jump in new audience when we had Jeanine Wright from Inception Point AI on (Sep 26), and we’re seeing more new audience on Apple Podcasts recently. Apple Podcasts listeners are more loyal, too; but Spotify’s slowly creeping up. And here’s our overview. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth Hack 🎙️ — Connect fans to your podcast instantly. The Podcast Beacon, by Conntap, seamlessly connects fans to your subscribe links, socials, services, products, and more with just a simple tap. Get yours today!History Shorts Podcast — Daily bite-sized history stories and conversations with leading voices in history today - perfect for commutes, coffee breaks, or quick brain boosts. Subscribe now and make history your daily habit!Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, Audiohook, Podscribe, Steve Lack: Audio, Resound, PAVE Studios, SALT, audioBoom, RedCircle, Simplecast, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Knucklehead Media Group, Evergreen Podcasts, Acast, Podpage websites, Disctopia, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, The Roost, Compliance Podcast Network, Ausha, Gumball, Storyboard, Voxtopica, Castbox, Gilded Audio, Truefans, Huberman Lab, PodAnalyst, Podium , The Podcast Haven, Tink Media, SoundStack, POW PR, Jonekiri, Frequency, ARN's iHeartPodcast Network Aust, Red Seat Ventures, Ask Ralph Christian Finance, Beamly, Message Heard, Health Podcast Network, Headliner, Rhapsody Voices, Oxford Road, Optimal Living Daily, Blubrry, Wondery, matchmaker.fm, Heartcast Media50, Sonic Influencer Marketing, Podcast Taxi, Castos, Double Elvis Productions, Ossa Collective, Diversion Podcasts, Lemonada Media, Rephonic, Transistor, Zvook, Jam Street Media, StreamGuys, Hear.Here.Singapore, Content10x, Podcast Partnership, Ad Results Media, She Podcasts, Cleanfeed, Revolver Podcasts, Lower Street, Podcast Movement, Sonix, Adopter Media, Podigy, School of Podcasting, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.

Podcast diversity is ‘woeful’, says new report

Sponsored by Beamly. Still renting your listeners? Own your members, content and income with Beamly - 0% platform fees and no lock‑in. Start free today 64% of the hosts of the most popular US podcasts of 2024 were men - and the top shows are significantly less diverse than the top movies, TV or music, a report from USC Annenberg’s Inclusion Initiative says. Shows with video are more likely to have male hosts; the worst gender balance is with business and technology podcasts, where men host 92% of shows. Women-hosted podcasts are more than twice as likely to have female guests - but even so, guests on women-hosted podcasts are still 54% male. The document describes the lack of non-white hosts as “woeful”. The study notes that true crime shows are most likely to be hosted by women - who host 53% of the top shows. That good news is slightly blunted by the fact that these shows are the least diverse at 90% white, and, of course, “stories focus on grisly acts often committed against women”. Podcast Movement will be free to attend this March, at SXSW in Austin TX, it’s been announced in Sounds Profitable; with details of a new format, and the event’s values. “If you loved the hotel-based format of Podcast Movement, 2026 is going to feel like a departure,” says Bryan Barletta. The piece also outlines the event’s approach to diversity. (Podnews has a 50% business partnership with Podcast Movement). Spotify’s Megaphone has renewed its IAB Podcast Measurement Guidelines Certification. The company was already on v2.2; the new certification was added to the IAB’s website yesterday. Parent company Spotify abruptly pulled all IAB certification in April last year; only to change its mind two months later. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereBook Some Time with John Wordock — Hope to end 2025 strong? 20-year pro John Wordock lives where content strategy meets audience and revenue. He works with everyone, from networks to newbies. So book a confidential meeting today.🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!Podcast Guesting UnSummit FREE Event Nov 18/19 — Join 10 experts for 10 live mini-workshops + 10 free resources. Walk away with your podcast guesting strategy done—bio, pitch, system, stories, promo & more... Less watching. More doing. Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, Sounds Profitable, The Podglomerate, Resound, audioBoom, SALT, Audiohook, Simplecast, PAVE Studios, RedCircle, Podscribe, Steve Lack: Audio, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Knucklehead Media Group, Podpage websites, Evergreen Podcasts, We Edit Podcasts, DisctopiaSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Gumball, POW PR, Podium , Tink Media, Voxtopica, Ausha, Truefans, Gilded Audio, The Podcast Haven, Frequency, Huberman Lab, SoundStack, The Roost, Ask Ralph Christian Finance, Compliance Podcast Network, Castbox, PodAnalyst, Storyboard, Jonekiri, Red Seat Ventures, ARN's iHeartPodcast Network Aust, Beamly, Message Heard, Health Podcast Network, Ossa Collective, Podcast Taxi, Zvook, Rhapsody Voices, Oxford Road, Castos, Blubrry, Rephonic, Sonic Influencer Marketing, Double Elvis Productions, Wondery, Heartcast Media50, Transistor, Diversion Podcasts, Headliner, Lemonada Media, Optimal Living Daily, matchmaker.fm, Jam Street Media, Hear.Here.Singapore, Podcast Partnership, StreamGuys, Ad Results Media, Content10x, She Podcasts, Cleanfeed, Lower Street, Podcast Movement, Adopter Media, Podigy, School of Podcasting, Revolver Podcasts, Sonix, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Nathan Dumlao

Study: is video worth doing for your podcast?

Sponsored by Beamly. You don’t need more tools. You need one that works. Beamly provides podcast hosting, website, memberships and products - all in one platform. Measured by the cost of an “hour of attention”, producing video as well as audio for your podcast costs +77% more than audio alone. Producing video increases staffing levels by around +50%, and increases production costs 3.6x. But is video worth it? A new study from the Podcast Marketing Academy with Lower Street, using data from more than 300 respondents, suggests that audio remains a powerful tool for maintaining attention; but adding video can drive additional consumption for both video and audio versions. It’s a helpful, detailed report, worth your time. Facebook’s Twitter-like clone, Threads, has announced that it is testing support for linking to podcasts. The test is rolling out, with “plans to support more platforms soon”. It appears that it only supports Spotify: here’s an example of a post, and an example of a profile. You can link anywhere anyway so this tool currently only appears to make it look prettier, or no longer have to pin a post to the top of your profile. Still, Threads apparently has 400mn monthly active users - so prettier links are nice. TuneIn has been acquired by Canadian broadcaster Stingray for as much as US $175mn. TuneIn maintains live radio and podcast databases used by companies like Apple, Google and auto manufacturers, but has made multiple layoffs over the past few years, and removed the ability for podcasters to submit new podcasts into its database in February 2024. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereHow I grew TWO podcasts past 500,000 downloads. — Hey Pod Pals! It's your buddy Adam from Podcasting Business School. Check out episode 589 where I teach you the strategies I used to grow TWO of my shows past 500,000 downloads each.AudienceLift.com = Podcast Growth 🌟 — AudienceLift.com = Podcast Growth 🌟 More listeners. More charts. More growth. The smarter way to grow your podcast starts here.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Cloud10, The Podglomerate, Sounds Profitable, Cohost, Resound, Audiohook, Podscribe, PAVE Studios, audioBoom, Steve Lack: Audio, SALT, RedCircle, Simplecast, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Evergreen Podcasts, Knucklehead Media Group, Podpage websites, Disctopia, We Edit PodcastsSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Ausha, Gumball, Castbox, POW PR, Tink Media, Storyboard, SoundStack, Voxtopica, Frequency, Podium , The Roost, Gilded Audio, PodAnalyst, Red Seat Ventures, Truefans, Compliance Podcast Network, The Podcast Haven, Jonekiri, ARN's iHeartPodcast Network Aust, Ask Ralph Christian Finance, Huberman Lab, Beamly, Message Heard, Health Podcast Network, Heartcast Media50, Diversion Podcasts, Jam Street Media, Lemonada Media, Wondery, Zvook, Castos, Headliner, Blubrry, Oxford Road, Double Elvis Productions, Ossa Collective, Sonic Influencer Marketing, Rephonic, Podcast Taxi, Transistor, Rhapsody Voices, matchmaker.fm, Optimal Living Daily, Hear.Here.Singapore, Podcast Partnership, Content10x, StreamGuys, Ad Results Media, She Podcasts, Cleanfeed, School of Podcasting, Revolver Podcasts, Podigy, Adopter Media, Podcast Movement, Sonix, Lower Street, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Ross Sneddon

tiktok gets into podcasting

Sponsored by Beamly. Stop giving Patreon a cut. Beamly hosts your private podcasts and enables memberships with 0% platform fees. Your content, members and income - All yours. Get started free TikTok is coming to podcasting, with the announcement of the TikTok Podcast Network, containing up to 25 new shows hosted by TikTok creators. TikTok is working with iHeartMedia, who will create co-branded, state of the art video-capable podcast studios in LA, NY and Atlanta. The companies will also launch radio stations and live events. Podcasting is “probably the hottest category of media right now”, according to iHeart CEO Bob Pittman. iHeartMedia announced its financial report for Q3/25. Podcast revenue grew +22.5% year-on-year to $139.7mn. About half of iHeart’s podcasting advertising revenue came from iHeart’s local sales force - that figure was 11% in Q3/20. Podcasting contributed a record 14% to the business's revenue; “We believe we have the most profitable podcasting business in the United States.” The “multiplatform group”, which runs the radio stations, saw revenue down 5%. The company announced an additional $50mn of savings for next year. Two announcements in the past twenty-four hours show radio companies focusing on digital ad buys: Ad-buying platform StackAdapt announced an integration with iHeartMedia to incorporate broadcast radio into its programmatic ad-planning tools. AM/FM radio continues to hold 64% of all daily ad-supported audio listening. Meanwhile, J-ET, the UK radio trading system, has added digital audio trading (including podcasts) to its tool, working with Global’s DAX and Bauer’s AudioXI. J-ET has been digitally trading linear radio since 2002, and handles more than 98% of national radio sales in the country. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad hereShould you change your podcast name? — Discover the proven signals that show when a new name can grow your audience and when it will stall your progress. Learn how to decide with confidence before you rename your podcast.Turn your audience into income. — BackBeat Media connects independent podcasters with sponsors who actually belong on your show. Have 10k+ downloads per episode? Let’s talk.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, Cohost, Audiohook, Podscribe, SALT, RedCircle, Resound, PAVE Studios, Simplecast, audioBoom, Steve Lack: Audio, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Acast, Disctopia, Evergreen Podcasts, Knucklehead Media Group, We Edit Podcasts, Podpage websitesSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, ARN's iHeartPodcast Network Aust, POW PR, Storyboard, Ask Ralph Christian Finance, The Roost, Frequency, PodAnalyst, Truefans, Compliance Podcast Network, Huberman Lab, Castbox, Voxtopica, The Podcast Haven, Tink Media, Red Seat Ventures, Podium , Jonekiri, SoundStack, Gilded Audio, Gumball, Ausha, Beamly, Message Heard, Health Podcast Network, matchmaker.fm, Optimal Living Daily, Podcast Taxi, Rephonic, Jam Street Media, Diversion Podcasts, Transistor, Oxford Road, Heartcast Media50, Zvook, Double Elvis Productions, Lemonada Media, Rhapsody Voices, Headliner, Blubrry, Ossa Collective, Castos, Sonic Influencer Marketing, Wondery, Podcast Partnership, Content10x, StreamGuys, Ad Results Media, Hear.Here.Singapore, She Podcasts, Cleanfeed, Revolver Podcasts, Sonix, Podcast Movement, Podigy, School of Podcasting, Adopter Media, Lower Street, Edison Research, Signal Hill InsightsOur supporters pay for Podnews, so everyone can read it. Join them today.Image: Collabstr

85% of indie podcasters aren’t monetising

Sponsored by Beamly. You don’t need more tools. You need one that works. Beamly. 85% of indie podcasters aren’t making money, according to The Independent Podcaster Report 2025, published today by Alitu. But - this isn’t bad news: only 9% of those who took part consider revenue and profitability as their primary measure of success. Clear evidence - if we needed it - that we’re not all in it for the money. Most spend 4-5 hours working on each episode. The biggest threats to podcasting is increased competition and the use of AI, the study says. At the BBC, the Director General (CEO) Tim Davie, and the Head of News Deborah Turness, have resigned after allegations of bias were published by the right-wing Telegraph newspaper. One specific allegation is that the BBC's flagship Panorama programme misleadingly edited two parts of a Donald Trump speech together, so the US President appeared to be encouraging the Capitol Hill riot of January 2021. The BBC is one of the largest podcasters in the UK, with an equivalent total of 154mn podcast downloads a month (including on-demand radio), and launched a BBC Verify service in 2023 to “combat the growth of disinformation”. The Audio Dramatists Resource Guide 2026-2027 has been published. The guide “connects audio dramatists with production companies actively seeking scripts, along with a wealth of development opportunities, contests, and fellowships across the US, UK, Canada, and beyond.” > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.Classifieds - your job or ad herePodcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list.Good Podcasts Grow. Great Ones Scale — Even chart-toppers need smarter growth. AudienceLift.com drives measurable expansion across Major Audio and Video Platforms. 🌟 For creators who want more than “good enough. Try it Now!Podcasting for Business Conference — Ready to transform your podcast into a powerful business asset? Join top voices in podcasting, branding, and media innovation for two power-packed days, November 11–12, 2025.Gold supporters: Buzzsprout, Mowpod, Mamamia, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Sounds Profitable, PAVE Studios, Resound, Simplecast, RedCircle, Steve Lack: Audio, SALT, Cohost, Podscribe, Audiohook, audioBoom, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, Evergreen Podcasts, Disctopia, Acast, We Edit Podcasts, Podpage websites, Knucklehead Media GroupSilver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, Podium , ARN's iHeartPodcast Network Aust, Truefans, Storyboard, Jonekiri, SoundStack, Gilded Audio, Compliance Podcast Network, Huberman Lab, Frequency, PodAnalyst, Gumball, The Roost, POW PR, Tink Media, Red Seat Ventures, Castbox, Voxtopica, Ausha, The Podcast Haven, Ask Ralph Christian Finance, Beamly, Message Heard, Health Podcast Network, Castos, Ossa Collective, Zvook, Optimal Living Daily, Double Elvis Productions, Oxford Road, Blubrry, Jam Street Media, Lemonada Media, Rhapsody Voices, Sonic Influencer Marketing, Wondery, Heartcast Media50, Diversion Podcasts, Rephonic, Transistor, Headliner, matchmaker.fm, Podcast Taxi, Hear.Here.Singapore, StreamGuys, Ad Results Media, Content10x, Podcast Partnership, Cleanfeed, She Podcasts, Revolver Podcasts, School of Podcasting, Lower Street, Podigy, Adopter Media, Sonix, Podcast Movement, Signal Hill Insights, Edison ResearchOur supporters pay for Podnews, so everyone can read it. Join them today.