Marketing O'Clock - Digital Marketing News

DISCOVER All You Need To Know About the Feb Core Update

This week on Marketing O’Clock: Google reports its biggest revenue & ad revenue to date. Also, the February Google Discover Core Update is Rolling out. Plus, Google is now offering Network Segmentation via API for PMax. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle’s Q4 earrings are in - 5:50Google has released its first core update of 2026 - 11:15🛠️ Cool Tool - 15:44🔥 Take of the Week - 16:42⚡ Lightning Round ⚡ Paid - 18:14Organic - 29:51Social - 38:20⚙️ Working hard, or Hardly Working - 43:21🔎 ICYMI - 46:09🧠 Must Read Marketing Article of the Week - 47:13An Interview with Menachem Ani - 52:05

Blink and You’re in AI Mode: AIOs Are Redirecting Search

Google AI Overviews are Shifting Users to AI Mode & More Digital Marketing News | Ep. 418This week on Marketing O’Clock: Google’s AI Overviews begin pulling users out of traditional search and into AI Mode, raising major concerns for publishers. Plus, OpenAI reportedly has rolled out $60 CPM ChatGPT ads with limited tracking, and Google launches a unified Experiment Center for cross-campaign testing.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsA change coming to AI overviews - 3:14More ChatGPT Ads News - 5:13Campaign mix experiments are coming to google ads in a new Experiment Center - 7:39🛠️ Cool Tool - 8:29🔥 Take of the Week - 9:10⚡ Lightning Round ⚡ Paid - 9:57Organic - 18:58Social - 28:30⚙️ Working hard, or Hardly Working - 31:49🔎 ICYMI - 33:22🧠 Must Read Marketing Article of the Week - 34:45

Hot Off the Press: Pay-Per-View for Chat GPT Ads

OpenAI Reveals Pay-Per-View Ads in ChatGPT & More Digital Marketing News | EP. 417This week on Marketing O’Clock: OpenAI reveals pay-per-view ad model for ChatGPT, while Google confirms Gemini still has no plans for ads. Plus, ChatGPT checkouts will take a 4% cut of Shopify sales, and Performance Max rolls out new Data Exclusions for audience and remarketing control.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsChatGPT to start testing ads in the U.S. for the free and Go tiers - 5:00Chat GPT checkouts - 10:04New Data (Audience) Exclusions - 12:48🛠️ Cool Tool - 14:03🔥 Take of the Week - 14:49⚡ Lightning Round ⚡ Paid - 16:43Organic - 27:25Social - 42:36⚙️ Working hard, or Hardly Working - 45:06🔎 ICYMI - 46:41🧠 Must Read Marketing Article of the Week - 47:44

Google’s AI Is Ready to Shop ‘Til It Drops: AI Mode Direct Offers Ads & Universal Commerce Protocol

This week on Marketing O’Clock: Campaign total budgets are rolling out globally for Search, PMax, and Shopping. Also, Google introduces the Universal Commerce Protocol and Direct Offers in AI Mode. Plus, Gemini launches Personal Intelligence.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsCampaign total budgets are now in open beta for Search, PMax, and Shopping globally - 6:23Google AI Mode Direct Offers Ads & Universal Commerce Protocol - 8:09Gemini introduces Personal Intelligence - 11:34🛠️ Cool Tool - 16:02🔥 Take of the Week - 16:48⚡ Lightning Round ⚡ Paid - 19:21Organic - 29:00Social - 35:38⚙️ Working hard, or Hardly Working - 38:57🔎 ICYMI - 42:48🧠 Must Read Marketing Article of the Week - 44:29An Interview with Mordy Oberstein - 46:56

P-Max Experiments: Let the Asset Showdown Begin

This week on Marketing O’Clock: Performance Max introduces new asset-level A/B testing experiments, Gmail rolls out major updates with Gemini integration, and more digital marketing news.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsPMAX Optimization Experiments A/B Testing - 5:50Gmail is in its Gemini era! - 9:10🛠️ Cool Tool - 12:23🔥 Take of the Week - 14:10⚡ Lightning Round ⚡ Paid - 23:24Organic - 32:38Social - 44:37⚙️ Working hard, or Hardly Working - 47:10🔎 ICYMI - 48:58🧠 Must Read Marketing Article of the Week (an interview with Glenn Gabe) - 50:19