Volunteer Nation

201. How a Lead Magnet Can Help You Recruit On-Demand Volunteers

What if you never had to panic-recruit volunteers again? Scrambling to find 25 volunteers by next week is stressful, reactive, and exhausting. In this episode of the Volunteer Nation Podcast, Tobi Johnson shares a smarter approach: build a volunteer pipeline before you need it using simple marketing tools like lead magnets, nurture emails, and even interactive quizzes. Instead of chasing people at the last minute, you’ll learn how to create a steady stream of mission-aligned supporters who are already warmed up and ready to say yes. This is recruitment that feels calm, proactive, and repeatable. Full show notes: 201. How a Lead Magnet Can Help You Recruit On-Demand Volunteers Lead Magnet - Episode Highlights [00:27] - Understanding On-Demand Volunteers [01:28] - Emotional Reality of Volunteer Recruitment [02:33] - Building a Volunteer Pipeline [05:17] - What is a Lead Magnet? [08:11] - Creating Effective Lead Magnets [13:10] - Advanced Lead Magnet Strategies [28:41] - The Power of Volunteer Quizzes [34:15] - Practical Steps to Start Building Your Lead Magnet  Helpful Links Volunteer Management Progress Report  VolunteerPro Impact Lab  Volunteer Nation Episode #002: How to Recruit Volunteers by Building a Following First Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

200. 10 Lessons from 200 Episodes - The Volunteer Nation Through the Years

The 200th episode of the Volunteer Nation podcast marks a major milestone. After four years, hundreds of conversations, and insights from volunteer leaders around the world, Tobi Johnson takes a step back to reflect on what has changed in volunteer engagement and what today’s organizations must do differently to build stronger, more sustainable volunteer programs. From strategy and systems to recruitment, retention, and leadership influence, this episode distills the most important lessons learned across 200 episodes into ten clear, actionable takeaways. Whether you’re a seasoned leader of volunteers or building a program from the ground up, this conversation offers both perspective and practical guidance for the future of the field. Full show notes: 200. 10 Lessons from 200 Episodes - The Volunteer Nation Through the Years Volunteer Nation - Episode Highlights [01:51] - Reflecting on 200 Episodes [04:19] - The Evolution of Volunteer Engagement [06:16] - Key Lessons from 200 Episodes [11:01] - Volunteer Engagement as Strategy [14:15] - Addressing Capacity Problems [21:46] - The Importance of Meaning in Recruitment [26:45] - Retention Starts Early [30:02] - Empowering Volunteer Managers [30:29] - Building Influence as a Volunteer Manager [32:00] - Supporting Volunteer Leaders in Nonprofits [33:56] - The Evolution of Volunteer Roles [34:30] - Flexible and Team-Based Volunteering [40:29] - Community as a Retention Strategy [44:23] - The Importance of Data in Volunteer Management [50:13] - Challenges and Resilience of Volunteer Leaders [53:49] - The Brave Future of Volunteerism  Helpful Links Volunteer Management Progress Report  VolunteerPro Impact Lab  Volunteer Nation Episode #198 - The Future of Volunteerism - Trends & Predictions Part 1 Volunteer Nation Episode #199 - The Future of Volunteerism - Trends & Predictions Part 2  Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

199. The Future of Volunteerism - Trends & Predictions Part 2

In this episode of The Volunteer Nation Podcast, Tobi Johnson continues her deep dive into the future of volunteerism with Part 2 of her trends and predictions series. Building on the first three trends covered in Episode 198, Tobi explores how wellness, technology, data, and evolving models of giving are reshaping how volunteers engage and what leaders need to prepare for next. Inspired by futurist Faith Popcorn’s question, “If you knew everything about tomorrow, what would you do differently today?”, this episode is both a practical roadmap and a strategic thought experiment for volunteer leaders who want to stay ahead of the curve. Full show notes: 199. The Future of Volunteerism - Trends & Predictions Part 2 Volunteering Trends - Episode Highlights [00:59] - Volunteering Trends and Predictions: Part 1 Recap [04:41] - Trend #4: Volunteerism as a Prescription for Wellness [09:14] - Trend #5: The Role of Artificial Intelligence in Volunteerism [16:33] - Trend #6: Touchscreen Volunteering [20:31] - Trend #7: Blurring the Lines Between Philanthropy and Giving [25:33] - Trend #8: Better Data and Analysis [28:21] - Recap and Final Thoughts  Helpful Links Volunteer Management Progress Report  VolunteerPro Impact Lab  Volunteer Nation Episode #198 - The Future of Volunteerism - Trends & Predictions Part 1 Volunteer Nation Episode #183 - The New Reality - Volunteers Don't Need YouVolunteer Nation Episode #179: Transformative Service Experiences with Frederick J. Riley and Jackie Wolven Faith Popcorn Brain Reserve Book - Volunteer ENGAGEMENT 2.0: Ideas and insights changing the world Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

198. The Future of Volunteerism - Trends & Predictions Part 1

In this episode of The Volunteer Nation Podcast, Tobi Johnson shares Part 1 of her 2026 trends and predictions for the future of volunteerism. This is the first half of a two-part series exploring 8 major shifts shaping how communities show up, how volunteer-driven organizations build trust, and what leaders of volunteers must pay attention to in the year ahead. Tobi dives into the first three big trends: accountability, mutual aid, and new psychological insights into belonging and community. Full show notes: 198. The Future of Volunteerism - Trends & Predictions Part 1 Future of Volunteerism - Episode Highlights [00:59] - Trends and Predictions for 2026 [06:12] - Trend #1: Public Call for Accountability [16:22] - Trend #2: Resurgence of Mutual Aid Volunteerism [23:27] - Trend #3: Psychological Advances in Community and Belonging  Helpful Links Volunteer Management Progress Report  VolunteerPro Impact Lab  Volunteer Nation Episode #183 - The New Reality - Volunteers Don't Need You Faith Popcorn Brain Reserve  Book - Volunteer ENGAGEMENT 2.0: Ideas and insights changing the world Volunteer Nation Episode #101: Tap the Power of Psychological Contracts with Pam Kappelides Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

197. Behind the Scenes of 10 Years of Industry Research with Allison Russell – Part 2

In part 2 of our behind-the-scenes series on the Volunteer Management Progress Report, Tobi Johnson returns with Allison Russell, Assistant Professor of Public & Nonprofit Management at the University of Texas at Dallas, for a powerful conversation on practitioner research and what it can teach us about the volunteer engagement profession. Allison steps into the interviewer role again as they dig into what the VMPR revealed over a decade of surveying volunteer engagement leaders and how practitioner research can drive real-world improvements in training, leadership, and volunteer program strategy. You’ll hear what challenges consistently show up year after year, why response rates matter, and how turning research into action is what makes it truly valuable! Full show notes: 197. Behind the Scenes of 10 Years of Industry Research with Allison Russell – Part 2 Practitioner Research - Episode Highlights [02:06] - Diving into Volunteer Management Research [03:51] - Key Themes in Volunteer Management [05:30] - Challenges in Volunteer Recruitment [06:49] - Respect and Influence in Volunteer Management [08:43] - Using Research to Improve Practices [22:50] - Survey Design and Response Rates [30:33] - Understanding Research Participation [33:50] - Advice for Conducting Survey Research [37:18] - The Importance of Research Follow-Through [38:49] - Challenges in Volunteer Management Research [45:12] - Future Directions in Volunteer Research [50:38] - What's Next for Volunteer Pro  Helpful Links Volunteer Management Progress Report  VolunteerPro Impact Lab  Engage Journal  Volunteer Nation Episode #196 - Behind the Scenes of 10 Years of Industry Research with Pam Kappelides & Allison Russell Find Allison on LinkedIn  Allison’s UT Dallas Profile  Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.