The Three Boxes Strategy

Bill Bishop’s BIG Ideas

2019-02-08

• You can make money per customer if you give your prospects three choices • The three choices are: Small, Regular, and Super-Size • If you offer three choices, most of your customers will choose the middle option (60% of the time) • You are not expecting anyone to buy the Super-Size: If they do, it is a bonus • The Three Boxes allow allows you to raise your prices without the risk of losing any customers