The # 1 Customer Type

Bishop BIG Ideas


• Most companies have too many types of customers. Too many types of customers leads to complexity, lack of focus, and fragmentation of your message.• We recommend you build your business around one primary type of customer. Using this model, you have one customer type and a potentially unlimited number of products and services.• Focusing on one customer type simplifies your business, gives you greater focus, and allows you to communicate a single, unified message.