19 - The Impact of AI on Marketing and Copywriting | Interview with Scott Aaron

Today we discuss how marketing and copywriting is being changed by AI with guest Scott Aaron (https://scottaaron.net/). Learn about the influence of AI tools like Chat GPT on content creation, the evolving role of copywriters, and the second-order effects observed in user responses. Explore Scott's unique approach to leveraging AI while maintaining authenticity and the future implications of AI technology in marketing strategies. Scott reminds us all that having a growth mindset vs a fixed mindset will be absolutely critical as we wade through the AI revolution.