The Secret to Successful Partnerships with Andrew Perrott and Anita Howard

We all know that great events don’t just happen overnight.

They require collaboration, creativity, and, most importantly, strong partnerships.

In this episode, host Felicia Asiedu is joined by Andrew Perrott, Founder of Chorus Creative Group, and Anita Howard, Strategy Director at ICE (International Corporate Events), to discuss the future of inclusion in events.

They share the fundamentals of collaboration, trust-building, and achieving mutual goals—whether you're managing brand partnerships, coordinating large events, or fostering client relationships.

In this episode, you’ll learn:

• Honesty and straightforward communication are critical in establishing and maintaining successful partnerships.
• It is vital to have a structured foundation for partnerships, such as detailed marketing activity plans and regular progress meetings, while also allowing space for informal interactions and creative brainstorming.
• Cultivating a reliable network of partners and collaborators who can be leaned on in critical moments is crucial for success.

Additional Resources:

• https://chorus.london/
• https://www.internationalcorporateevents.com.au/home.htm