S4E02: The Power of Intuition in Fashion and Business | Karishma Shah

Welcome back to The IKKIVI Podcast! I’m your host, Nivi Murthy, and today, we’re joined by Karishma Shah, the founder of Paeony—a brand that blends intuitive design with sustainability. With a background in fine arts and years of curatorial experience, Karishma approaches fashion as a medium for self-expression, prioritizing emotion and connection over fleeting trends.

In this episode, we explore her journey—what led her to start Paeony, the challenges of building a conscious brand, and how she balances sustainability with business growth. We also talk about the power of following your intuition, going with the flow in decision-making, and trusting the creative process while running a business.

We’re so excited for you to listen to this conversation!

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