Reality, as we know, can be virtual. It can also be augmented. It's unfair and inaccurate to think of augmented reality as a weaker form of virtual reality. A.R. is itself a valuable tool in the worlds of logistics and manufacturing, among other business sectors. And it's poised to explode in the very near future. Upskill, creator of an A.R. software program, believes (and hopes) that the technology will be "everywhere" in the coming year. According to the company, it will be "essential to the creation, delivery and service of the world's best-known brands by the end of 2018." On this episode, we speak with Brian Ballard, chief executive officer and co-founder of Upskill. He describes how A.R. is being used today, how it has already transformed key tasks, and where its future lies. And he talks about accompanying advances in technology, including artificial intelligence, that have made it possible.