Forget about trying to stop ransomware from infecting your computers. It's a losing battle. Instead, businesses should be coming up with detailed plans for responding to the inevitable attack by ransomware or other types of malware. And the need for preparation is more crucial today than ever before: 2017 saw the highest number of malware attacks on record. Ransomware incidents alone increased tenfold over the prior year. On this episode, we get tips on how to devise an effective response plan from two executives of cybersecurity consultant Plixer — Michael Patterson, chief executive officer, and Bob Noel, director of strategic relationships and marketing. They outline the steps that companies should take in the event of a malware infection. And they address a key question: Should you ever pay ransom when you're being extorted by cyber criminals?