Other than press the panic button, what actions should your company take in the event of a data security breach? Companies large and small are susceptible to data breaches. In fact, it's highly likely that your organization will suffer one at some point in time. So how should you respond? Should you follow the example of a company like Equifax, which did everything wrong in a wake of a cybersecurity breach and incurred hundreds of millions of dollars in costs, not to mention a stain on its reputation? On this episode, we speak with Karla Jo Helms, "chief evangelist and anti-P.R. strategist" with the international public relations agency JoTo PR. She'll tell us how companies can take a proactive approach to a data breach, minimizing the damage and preserving their brand. We’ll hear about some of the most common mistakes, and how to develop a "playbook" that can be called upon in times of crisis.