How Bodybuilding.com started - Ryan Deluca #InspireExcellence Podcast // Episode 10
A few years after high school, Ryan started Bodybuilding.com in 1999 in his garage in Boise, Idaho at the age of 20. Under his leadership, the company skyrocketed to nearly $500,000,000 in annual revenue before he stepped down as CEO in 2015.
With almost zero startup capital and no outside investors, his amazing team grew the company from nothing to become the world’s most visited fitness site and largest e-tailer of sports nutrition supplements. From the beginning, the company was focused on transforming the lives of its millions of customers and staying true to the core principles that we passionately believed in.
Profitable from the start, Bodybuilding.com was eventually purchased by Liberty Media. Ryan was named Entrepreneur of the Year by E&Y in 2009 for the Idaho/Utah region and Inc. Magazine called me one of the “Top 5 Coolest Entrepreneurs Under 30”.
With 800 team members spread throughout six states and four countries, Ryan was most proud of the fact that Bodybuilding.com was consistently named one of the best places to work.
Ryan was temporarily retired for only six months before the startup bug bit me again and Black Box VR was born, merging my continued passions for technology and fitness and the way they can intersect to help people transform their lives.
In his spare time, he's a private, instrument-rated pilot with over 1600 flight hours. You can usually find him flying a Pilatus PC-12 turboprop around the western USA on the weekends for fun, charity, and business. Ryan is an avid non-fiction reader, he loves health and fitness, and recently took up ballroom dancing, much to the amusement of his friends and family.
Ryan lives in Eagle, Idaho with his wife Nelya and his three crazy kids named Raiden, Kyla, and Bradley.
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Connecting with community is a priority for BVA. The goal for this podcast is to have conversations that shed new light on different perspectives to create dialog that inspires excellence. The Inspire Excellence podcast is an Idaho based show that is hosted by Kevin Miller of KIDO Talk Radio and Tommy Ahlquist the CEO of BVA.
Each episode features different guests and we discuss a variety of different topics all ending with the question, “What inspires you?”. The podcast is available through many platforms and clips of each podcast are shared and reshared across all social media platforms. Have an idea for a guest or want us to discuss a topic? Make sure to message in and get your questions answered. Leave a review on whatever platform you decide to listen on and tell your friends!
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