When you’ve built yourself up as one of the most - if not the most - iconic computing company in the world what do you do next?
You do Oprah, Steven Spielberg and everyone else in Hollywood, apparently. Apple made its trillions really with hardware like MacBooks, iPods and iPhones. Now they’re pivoting into services by announcing a new Netflix challenger video streaming service, and a credit card, and a digital magazine subscription. So will the gamble pay off? Is any of it worth getting? And what does it mean for the future for how we consume?