Secret Sauce of Successful User Research

Ram is a digital marketer turned UX designer. His research at FreshWorks resulted in a 30% increase in adoption of Freshdesk Team Dashboard.

He has collaborated with the leadership team, designers and developers to build the JOOL iOS and Android app where he and his partner did 100+ hours of usability testing.

Topics:

1. How did you land up being a user research guy?

2. Your role in product development

3. Why user research and its importance in creating products?

4. Simple and effective ways to go about user research

5. UX Research toolkit with do’s and don’ts

6. How to make sense of quantitative data through user research?

7. How they built a beta list and influenced product direction through customer calls

8. Any books or articles you think helped shape you

#userresearch #Productmanagement

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