Society & Culture
From her first Caran d'Ache colored pencils as a child to her first 200 sq. ft. store in Manhattan, Caroline Weaver's joke for many years of starting a pencil shop actually came to fruition. CW Pencil Enterprise has since then outgrown into a new space in the Lower East Side, boasting a testing station, a range from vintage to mechanical pencils, and an offering from over 50 different pencil brands. Caroline educates us on Pencil 101 -- given us a primer to the history and heritage of graphite, to her philosophy of retail in not having sales goals for employees, and how ultimately everything that she sells has to have a story to tell.
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